Renault Looks to Grow Automotive Presence in Iran

Asre Khodro: Renault is raising its profile in Iran.

Sunday 09 October 2016 - 12:50:00

Renault Looks to Grow Automotive Presence in Iran

Reporting "Asre Khodro", Already cooperating with the country’s largest vehicle manufacturers, Iran Khodro and Saipa, the French automaker creates a joint venture car plant with the state-owned Industrial Development & Renovation Organization of Iran. Renault will be the majority shareholder.

A strategic agreement on the project was signed in the presence of Renault Chairman and CEO Carlos Ghosn and Mohammad Reza Nematzadeh, Iran’s Minister of Industry, Mine and Trade, at the Paris auto show.

“With a 2 million-vehicle market projected by 2020, Iranʼs automobile market has undeniable potential,ˮ Ghosn says. ‟The signing of this agreement corroborates the strategic choices we have made in Iran and opens a new era by enabling Renault to assume a very strong position.”

Adds Nematzadeh: “The Iranian government wants to attract foreign investment in the Iranian car industry to bring competitive new products benefiting Iranian customers with respect to standards, quality and safety.

‟Various options have been considered, and because of its continuous presence in the country for more than 12 years, Renault was the ideal partner for this project.”

The JV with an initial production capacity of 150,000 vehicles per year will adapt an existing plant in Tehran. The first vehicles to be produced will be Renault Symbol sedans, known as the Renault/Dacia Logan in other markets, and the Renault Duster SUV beginning in 2018.

‟Our ambition is to be the third-largest car manufacturer in Iran (after Iran Khodro and Saipa),ˮ Bernard Cambier, Renault senior vice president and chairman-Africa-Middle East-India Region, tells WardsAuto.

The new company will include an engineering and purchasing center that will support local suppliers.

For the first time in Iran, Renault will have its own distribution network with sales and aftersales dealers in line with Renault brand standards. Currently, locally made Renault vehicles are sold by the automaker’s production partners while imported models are distributed by import company Negin Khodro.

While Renault prepares for the new JV, it also continues cooperating with its two local partners.

The Renault Tondar 90 sedan, an Iranian version of the first-generation Renault/Dacia Logan, is manufactured by both Iran Khodro and Saipa subsidiary Pars Khodro. In addition, Iran Khodro builds a pickup version of the Tondar while Pars Khodro produces first-generation Sandero and Sandero Stepway hatchbacks.

The French automaker’s Iranian partners also are interested in producing new Renault models. According to Iranian media reports, both Iran Khodro and Pars Khodro are vying for the opportunity to build the Renault Kwid compact CUV currently manufactured in India.

‟Kwid is a jewel and clearly I am convinced that if we produce and sell this car in Iran it will be very successful,ˮ Cambier tells WardsAuto.

A final decision regarding a production site for the Kwid has not been made.

‟The first step is to finish the (JV) negotiations to assure our ambitions and after that we will see what we can do with the Kwid and where we can produce this car,“ Cambier says. ‟But it is sure that we will produce and sell the Kwid in Iran.ˮ

In 2015, Renault sales in Iran soared 56.1% from prior-year, reaching a total of 51,500 vehicles and 4.8% of market share. Growth has remained strong throughout the first eight months of 2016.

According to Cambier, more than 100,000 Iranian-made Renault vehicles will be sold in the country this year. One popular example is the Sandero Stepway which went into production last month at Pars Khodro.

‟The dealers took more than 5,000 orders with down payment in half an hour,” Cambier says. The taking of orders had to be stopped after 30 minutes because of a government rule that automakers only should take orders for cars they can deliver within three months.

 

Source: wardsauto.com

برچسب ها

RenaultIran automotive market
مطالب مرتبط بیشتر
Removing some price ranges from the car market Renault Lead the Way, Nissan Climb An End to Car Importing Suspension The Renault partnership in Russia changes the investment location in Iran No Cherry-Picking, All Low-Quality Cars Have to Go Renault management confirms three new Renault Kwid family members Iran Has 4% Share in Renault’s Int’l Sales Renault Exports to Iran Rises by 83% Details of new rules for importing car to Iran Renault's Plan for Iran Auto Market European carmakers on the road back to Iran after nuclear deal Achievements of Renault’s investment in Iran auto industry Renault has reached to the top market for imported cars in Iran SUVs Dominating Iran Car Market Renault adds local engine plant to Iran JV agreement Renault Sets Up New Iran Partnership Amid U.S. Trade Tensions Groupe Renault signs a new joint venture in Iran Renault started launching in Saveh Iran's contract with Renault was signed Who won signs the contract of the largest investment in the Iranian automotive industry? Producing of 150,000 vehicles in the first phase with investments of 660 million euros Negin Khodro ended the Korean monarchy in Iran's car market Two French Carmakers Moving Ahead at Full Speed The last Breathtaking Moments of the Largest Investment Contract in Iran's Automotive History The most advanced ABS brake line in Iran is launched Iran is the place for peugeot to jump the platform The partnership agreement with Renault is in the final stages of the work The Unending Saga of ‘Localization’ in Iran Auto Industry PSA hires Renault-Nissan exec to lead push in Africa Iranian Firm to Introduce New Megane Renault-Nissan seeks Ghosn heir to drive integration What Future for Iran Car Market? France’s Peugeot, Total Looking for Stronger Presence in Iran Groupe Renault senior management appointment French Leverage in Iran Auto Industry Renault Iran Chief Taking Over Reins at Nissan India Revenues increase 25.2% in the first quarter UPDATE 1-Renault revenue lifted by new models, Lada consolidation Iran Dedicated Training Center to be Operational by the End of the Current Year Iran Carmakers Obliged to Offer 2-Year Guarantees IDRO, Renault Deal in the Offing Nissan makes two key appointments in region Over 13 million cars in use in Iran Renault Imports to Iran Increase 110% Renault Reportedly to Operate Independently VW's Seat considers selling cars in Iran - CEO The Renault Kwid at 3,500 euros, the keys to success Renault-Nissan sales close to 10 million in 2016 Join our daily free Newsletter Renault boasts record year despite diesel probe Iran to Finalize Deal with Renault in Weeks: Minister IDRO signs 19 MOUs with giant automakers in post-sanction era Iran Khodro Group Retains 39% Market Share Iran stars as Renault powers to record 2016 sales Renault Duster May Be Obsolete Renault Trucks, Arya Diesel Motors Sign 2 Agreements Renault Trucks signs two agreements with Iranian importer Arya Diesel Motors VW to made CNG cars for Iran Renault’s 11-month sales to Iran up 146% yr/yr Renault Brands in Iran Auto Show Iran has potential to be top-10 auto market by 2020 Groupe Renault: third quarter revenue up 13 per cent Renault Sales in Iran Up by 127% in September Renault Kwid spotted in Iran, to be manufactured locally Volkswagen and Skoda look into Iran market entry Iran’s Car Market: Heading High or Low? Renault signs MoU with Iran to create new joint venture Peugeot targets 150,000 vehicle sales in Iran in second half A positive political environment has helped Iran’s car market Peugeot to try for making Iran its manufacturing hub in Middle East, Africa Renault Trucks appoints new president for Greater Middle East region Rise of Koreans! Germany’s Bavaria to dispatch trade delegation to Iran on Sept. 4 No request to raise the automobile's price is sound Record Registrations for Groupe Renault in H1 2016 Renault to enter Iran’s car market with 5 new products Automotive Targets Highlighted How to seize Iran’s automotive opportunities Renault’s Iranian market share rises 7-fold in post-sanction era VW In Iran Rouhani vows to privatize Iran’s car industry Renault eyes launching new production lines in Iran Iranian automaker to sign contract with Renault FCA, PSA, Renault eye deals as Iran president tours EU Iran's President says Peugeot, Renault deals possible on Europe trip Franco-Japanese auto giant keen on Iran expansion Renault November sale to Iran skyrocketed Renault-Nissan's French peace deal leaves investors underwhelmed Renault’s one-month sales to Iran up 2.5 folds yr/yr VW and Skoda reportedly eyeing Iran as sanctions lift Japanese traders seek new opportunities in Iran Renault Sandero assembly line launched in Iran Peugeot and Renault in pole position to enter Iran’s car market French carmakers duel over Iran Iran Opening Up, The New Land Of Opportunity Picking winners in the race to Iran Renault Symbol unveiled in Iran Iran important market for European businesses: expert Renault never left Iran during sanctions Azerbaijan not impressed by car opportunities of Iran Impact of Iran deal on the automotive market European car makers strives to regain share in Iran's auto market Iran automotive market ‘on edge to take off’
Back to top