Reporting "Asre Khodro", Saeed Tafazzoli added that in line with the new policies set by IKCO’s management for increasing its presence in the international markets, the car manufacturer has prioritized the promotion of the national brand and the assembly of Runna, Dena and Soren models, IRNA reported.
“IKCO has already picked up one or more vehicles as its main products for export to certain markets. The selection has been made after evaluating the preferences and needs of each market’s customers and the capabilities of IKCO’s rivals in those markets,” he said.
Tafazzoli noted that Iran Khodro was putting considerable effort into gaining more shares of international markets by achieving Euro 5 and Euro 6 standards, enhancing its products’ quality and equipping them with automatic gearboxes as well as diesel engines.
Earlier, IKCO opened Arisun pickup production line in Iraq.
According to Tafazzoli, the car manufacturer is now set to establish a Soren production line in Iraq by March 20, 2017.
“Strong rivals, most of them Chinese, have already entered Iraq’s market to gain more shares of the market. They have established certain marketing policies, including offering special services to their customers,” he said.
In line with Iran's Automotive Industry Outlook 2025, Iran is set to produce three million vehicles each year, one-third of which will be exported.
As the biggest carmaker in Iran and the Middle East, IKCO has picked up export as one of its main targets.